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News From Simpsons Printing

June 11, 2012

Relay For Life

Filed under: Featured,Uncategorized — Admin @ 10:24 pm

Kathy Simpson (11 years cancer free) and Denny Wolfe (2 years cancer free) celebrated at this year’s Relay For Life at Sioux Park.

January 4, 2012

Winner of “The Golden Ink Knife Award”

Filed under: Awards and Recognition,Featured — Admin @ 4:26 pm

We were selected as recipient of “The Golden Ink Knife Award”.

Recently, I had the opportunity to interview Jon and ask him some questions about his printing firm, his background, his management style, and more. Jon’s a fascinating guy and very down to earth. For example, before joining the family printing business, Jon worked at a few other jobs, because he felt it was “important to work for a few other people before you work for yourself.” – Mike Stevens

View the interview and other nice things the fine people at had to say:

A third-generation printer with an eye to the future


April 22, 2011

Print in the Mix: Fast Fact – E-Mail Open and Click Rates Remain Flat

Filed under: Featured — Admin @ 9:02 pm

Print in the Mix: Fast Fact – E-Mail Open and Click Rates Remain Flat.


December 2010 — Epsilon, a database marketing services provider, and the Direct Marketing Association’s Email Experience Council released the Q3 2010 North America Email Trends and Benchmarks.

The quarterly analysis is compiled from 5.4 billion emails sent by Epsilon in July, August and September 2010, across multiple industries and approximately 150 participating clients.


  • E-mail open rates have remained relatively flat for two years finishing the quarter at 22%.  Six of the thirteen reported industries saw an increase in open rates over Q3 2009.
  • Click rates were up 0.2% to 5.4% in the quarter.
  • The average volume per client increased 10.2% from Q3 2009.
  • 63.1% of emails delivered by Epsilon were categorized as Marketing messages.
  • E-mails categorized as service or transactional messages (e.g., purchase confirmations, account messages), had a higher performance, with open rates at 37.3%, according to the report.
  • Messages categorized as Editorial messages had the highest click rates (7.4%).
December 16, 2009

Sharing The Gift

Filed under: Featured,In the Community — Admin @ 12:26 am

This Christmas season the Simpsons Printing family participated in two programs in the community to help others in need. The first was the Cornerstone Mission Coats For Christmas drive to help fight poverty by Sharing The Gift of Warmth. If your interested in in more information or giving a hand check out the Cornerstone Mission or this blog.

Cornerstone Mission Coat Drive

The second opportunity for the Simpsons Printing family was in participation with the Salvation Army Angel Tree program. A lot of toys were donated this year that ranged from cars and trucks to dolls and art supplies. The Angel Giving Tree helps many children have a very happy and merry Christmas!

Toys For Tots

August 6, 2009

The Secret to Banishing Bad Print Jobs and Correctly Making a PDF

Filed under: Featured,File Prep,Prepress — Admin @ 4:12 pm

What exactly makes a “print quality” PDF? As it relates to print production and your printed piece, a quality PDF contains all of the necessary items to print a job successfully on press, giving you the best results possible.

March 15, 2009

Mount Rushmore History Association Book Wins Awards

Filed under: Awards and Recognition,Featured — Admin @ 8:48 pm

The Mount Rushmore History Association (MRHA) proudly announces that two of their self-published titles have won national book awards.

Mount Rushmore’s Hall of Records won the Association of Partners for Public Lands (APPL) 2009 APPL Media & Partnership Award in the General Interest Publication category. The awards ceremony was held in March. Written by South Dakota native Paul Higbee, this book was first published in 1998 and was redesigned in 2008. It was printed by Simpson’s Printing of Rapid City. The APPL Media & Partnership Awards program recognizes the outstanding contributions made by not-for-profit partners through essential materials that interpret our nation’s parks, refuges, monuments, forests, lakes, open spaces and historic places.

As a committee of the Mount Rushmore National Memorial Society, MRHA’s mission is to support and assist the National Park Service with educational, historical and interpretive activities at Mount Rushmore National Memorial. As a 501 ( c ) 3 nonprofit organization, the MRHA raises funds for the park through their three bookstores at the memorial, an audio tour outlet, membership program and publishing department.