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News From Simpsons Printing

June 11, 2012


Filed under: Uncategorized — Admin @ 10:28 pm

A truckload of paper leaves the shop on its way to be recycled!

Relay For Life

Filed under: Featured,Uncategorized — Admin @ 10:24 pm

Kathy Simpson (11 years cancer free) and Denny Wolfe (2 years cancer free) celebrated at this year’s Relay For Life at Sioux Park.

February 14, 2012

Happy Valentine’s Day!

Filed under: Activities — Tags: — Admin @ 10:45 pm

A very merry and joyful Valentine’s Day from Kathy Marie Simpson and Kathy Joy Simpson!

January 4, 2012

Winner of “The Golden Ink Knife Award”

Filed under: Awards and Recognition,Featured — Admin @ 4:26 pm

We were selected as recipient of “The Golden Ink Knife Award”.

Recently, I had the opportunity to interview Jon and ask him some questions about his printing firm, his background, his management style, and more. Jon’s a fascinating guy and very down to earth. For example, before joining the family printing business, Jon worked at a few other jobs, because he felt it was “important to work for a few other people before you work for yourself.” – Mike Stevens

View the interview and other nice things the fine people at had to say:

A third-generation printer with an eye to the future


April 22, 2011

Print in the Mix: Fast Fact – E-Mail Open and Click Rates Remain Flat

Filed under: Featured — Admin @ 9:02 pm

Print in the Mix: Fast Fact – E-Mail Open and Click Rates Remain Flat.


December 2010 — Epsilon, a database marketing services provider, and the Direct Marketing Association’s Email Experience Council released the Q3 2010 North America Email Trends and Benchmarks.

The quarterly analysis is compiled from 5.4 billion emails sent by Epsilon in July, August and September 2010, across multiple industries and approximately 150 participating clients.


  • E-mail open rates have remained relatively flat for two years finishing the quarter at 22%.  Six of the thirteen reported industries saw an increase in open rates over Q3 2009.
  • Click rates were up 0.2% to 5.4% in the quarter.
  • The average volume per client increased 10.2% from Q3 2009.
  • 63.1% of emails delivered by Epsilon were categorized as Marketing messages.
  • E-mails categorized as service or transactional messages (e.g., purchase confirmations, account messages), had a higher performance, with open rates at 37.3%, according to the report.
  • Messages categorized as Editorial messages had the highest click rates (7.4%).
March 23, 2010

Addy Awards 2010

Filed under: Awards and Recognition — Admin @ 11:13 pm
Industry Self Promotion
Industry Self Promotion – Simpsons Printing Green Brochure

Sales Promotion - Grizzly Creek Drink Menu

Collateral Material - Cornerstone Rescue Mission Annual Report

Golden West Annual Report

Simpsons Printing received 3 ADDY Awards for advertising creative excellence at the 2010 Black Hills Advertising Federation awards banquet. This year Simpsons Printing received one Gold ADDY Award and two Silver ADDY Awards.

The Gold ADDY Award for Industry Self-Promotion was designed as a self promotion for Simpsons Printing. The Silver ADDY Award for Sales Promotion was designed for Grizzly Creek restaurant to serve as drink menus. The second Silver ADDY Award was for Collateral Material and designed for The Cornerstone Rescue Mission as their Annual Report.

Simpsons Printing also received credit for a Gold ADDY Award presented to Golden West for their Annual Report.

To check out more winners and more information about the Black Hills Advertising Federation visit their website.

What are the ADDYs?

The ADDYs are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tiered, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the National ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a National ADDY.

A scoring process in which a panel of judges evaluates all creative dimensions of every entry effects selection of the most creative entry in each category. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive SILVER ADDYs.

December 16, 2009

Sharing The Gift

Filed under: Featured,In the Community — Admin @ 12:26 am

This Christmas season the Simpsons Printing family participated in two programs in the community to help others in need. The first was the Cornerstone Mission Coats For Christmas drive to help fight poverty by Sharing The Gift of Warmth. If your interested in in more information or giving a hand check out the Cornerstone Mission or this blog.

Cornerstone Mission Coat Drive

The second opportunity for the Simpsons Printing family was in participation with the Salvation Army Angel Tree program. A lot of toys were donated this year that ranged from cars and trucks to dolls and art supplies. The Angel Giving Tree helps many children have a very happy and merry Christmas!

Toys For Tots

September 22, 2009

How well do you see color?

Filed under: Activities,Prepress — Admin @ 9:27 pm

FACT: 1 out of 255 women and 1 out of 12 men have some form of color vision deficiency.

Take the online color challenge, based on the official FM100 Hue Test by X-Rite.

Take the online color challenge

August 24, 2009

Team South Dakota – Great Job!

Filed under: In the Community — Admin @ 8:23 pm
Team SD

Team SD

Many were awaiting the arrival of Gary Haven, Lisa Gustin, Andrew Busse and Eric Hansen, of Team South Dakota, Saturday night.

Hundreds of people watched and cheered as Team South Dakota, all from Rapid City rolled into Memorial Park on their mountain bikes and crossed the finish-line. The roar of the crowd signaled the completion of the Primal Quest Badlands 2009 endurance race.

This race is noted as the most challenging endurance race in the world. The course weaved its way through the Black Hills covering a distance of 600 miles. The teams took part in mountain biking, hiking, swimming, paddling, caving and rock climbing across South Dakota’s Black Hills and Badlands.

Team South Dakota became famous throughout the challenging week as locals became inspired by their efforts. A large group of bike riders ushered them into Rapid City for the final miles. Also, a caravan of cars followed in excitement as they descended down Moon Meadows and Sheridan Lake Road. Truly a special day in the Black Hills and Rapid City.

Simpsons Printing felt special need to show our appreciation to Team South Dakota by providing the finish-line poster for family members to hold while bringing in there team.

Thank you Gary, Lisa, Andrew and Eric for letting us be a part.

If you missed out on the Primal Quest Badlands 2009 take a look at the Primal Quest Photo stream on Flickr.

August 6, 2009

The Secret to Banishing Bad Print Jobs and Correctly Making a PDF

Filed under: Featured,File Prep,Prepress — Admin @ 4:12 pm

What exactly makes a “print quality” PDF? As it relates to print production and your printed piece, a quality PDF contains all of the necessary items to print a job successfully on press, giving you the best results possible.